Web & Operations Leader
I build, scale, and optimize web operations — delivering stable, measurable, and high-performing digital experiences for the organizations I work with.
Who I Am
I'm Roge Laput — a web operations professional with deep expertise in WordPress, DNS infrastructure, analytics, and team leadership. I've spent years leading website services at scale, currently as Division Lead at wpXPRESS.
I thrive at the intersection of strategy and hands-on execution. Whether it's architecting a site, streamlining a team's workflow, or turning analytics into action — I make digital operations work reliably and efficiently.
Core Capabilities
01
Website Operations
WordPress builds, migrations, troubleshooting, plugin configuration, performance audits, and site stability — end to end.
02
Analytics & Tracking
GA4, Google Tag Manager, Microsoft Clarity, CTA and conversion tracking, funnel and form integrations.
03
DNS & Infrastructure
Cloudflare DNS, SSL issuance, domain transfers, hosting coordination, security fixes, and backup management.
04
Team Leadership
Building and mentoring high-performing web teams, running effective workflows, and coaching people to grow.
05
Process & Documentation
SOPs, internal policies, time-tracking systems, and operational frameworks that are practical and sustainable.
06
Content & Strategy
Website copy, landing pages, content planning, and funnel-aligned user journeys that drive real results.
How I Can Help
WordPress Development
Custom builds, migrations, plugin configuration, performance optimization, and ongoing maintenance for WordPress sites.
Analytics & SEO
GA4 setup, GTM configuration, CTA tracking, and SEO audits that make your data usable for real decisions.
DNS & Hosting
Domain transfers, Cloudflare DNS setup, SSL certificates, and hosting coordination with minimal downtime.
Web Operations Consulting
Process design, SOP creation, team workflows, and operational systems for web and digital services teams.
Let's Work Together
If you're looking for someone who can own web operations, lead a team, or bring structure to digital chaos — let's talk.
roge@wpxpress.com